{"id":3768,"date":"2025-07-29T14:09:25","date_gmt":"2025-07-29T14:09:25","guid":{"rendered":"https:\/\/selectionsmondiales.ca\/blog\/smv-2025-the-bordeaux-region-in-the-spotlight\/"},"modified":"2025-08-04T11:53:51","modified_gmt":"2025-08-04T11:53:51","slug":"smv-2025-the-bordeaux-region-in-the-spotlight","status":"publish","type":"post","link":"https:\/\/selectionsmondiales.ca\/en\/blog\/smv-2025-the-bordeaux-region-in-the-spotlight\/","title":{"rendered":"SMV 2025: The Bordeaux Region in the Spotlight"},"content":{"rendered":"\t\t
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Adaptation of the article published in \u00c9chos de Bordeaux<\/a> <\/p>

The registration campaign for the 2025 edition of the Canadian competition S\u00e9lections Mondiales des Vins is underway. For Bordeaux producers present in the Qu\u00e9bec and Ontario markets, this is an opportunity to seize in order to boost their sales in these markets. <\/strong><\/p>

While the United States is intensifying its protectionist policies and maintaining trade tensions with numerous countries, Canada is positioning itself as a trusted trade partner<\/strong>. Stable, accessible, and recognized for its regulatory transparency, the Canadian market offers a favorable environment. <\/p>

This new edition will spotlight Bordeaux<\/strong> wine, in partnership with the Bordeaux Wine Council<\/strong> (CIVB)<\/strong>, as explained by Christophe Ch\u00e2teau<\/strong>, its Communication Director:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Could you briefly tell us about your background and the CIVB?

Christophe Ch\u00e2teau<\/strong>: \u201cI joined the CIVB as Head of Internal Communication in 2009 and have been Communication Director<\/strong> since 2012, as well as General Commissioner of Bordeaux F\u00eate le Vin since 2014. The CIVB is an institution that brings together 5,300 winegrowers and 300 merchants. Its main mission is to promote Bordeaux wines worldwide. It also has economic and technical roles. It represents 4,637 winegrowers, 300 trading houses, 29 cooperatives, and 50,000 jobs. The industry generates \u20ac4 billion in turnover and produces more than 450 million bottles per year.\u201d <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What does the Canadian market represent for Bordeaux wines?<\/strong><\/p>

CC: \u201cCanada is a very important market for Bordeaux<\/strong> \u2014 it is our 9th market in value and 6th in volume. Over the past 12 months, this represents more than 8 million bottles sold for a turnover of \u20ac67 million. Most importantly, it should be noted that it is a very dynamic market, as it has grown by 10% in volume over the last three months<\/strong>, which is rare in the current global economic context. Furthermore, we can imagine that diplomatic tensions between the United States and Canada<\/strong> may, in the coming months, divert consumers from American wines, which currently rank third in value sales here, after France and Italy.\u201d <\/p>

\u201cBordeaux and Qu\u00e9bec share a special bond<\/strong>. The province of Qu\u00e9bec has historically been an important market, and the SAQ is among our largest clients. This commercial relationship is strengthened by friendly ties born from the twinning of the city of Qu\u00e9bec with Bordeaux 40 years ago. We have organized numerous editions of Bordeaux F\u00eate le Vin there and have also taken part in the \u2018Table Gourmande\u2019 events in Qu\u00e9bec City.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why did you decide to establish this partnership with the S\u00e9lections Mondiales des Vins competition this year?<\/strong>

CC: \u201cIn general, competitions and their medals are good tools to help consumers make choices, as they are often a bit lost in the vast wine aisles. And the S\u00e9lections Mondiales des Vins competition is the most renowned in Canada, if not in North America<\/strong>, and we indeed confirm its credibility to our members.\u201d<\/p>

\u201cWe have always been close to this competition, which remains a tool for discovering new gems<\/strong>, particularly for the SAQ. In the current context, the CIVB was delighted to establish a partnership with the competition to spotlight the Bordeaux region this year<\/strong>. A special focus will therefore be given next October, with the status of guest of honor, a reinforced presence and communication, including the official presentation at the opening night.\u201d <\/p>

\u201cSeveral other partners are involved in the initiative<\/strong>: the Crus Bourgeois du M\u00e9doc, the Grand Cercle des Vins de Bordeaux, the agents representing Bordeaux wines<\/strong> in Qu\u00e9bec and Ontario, as well as the oenologists from various Bordeaux organizations, including the Enosens laboratory and EEV \u2013 Ensemble de la Vigne au Vin.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRegister to the competition<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Several Bordeaux partners involved in the 2025 initiative<\/strong><\/p>

The Grand Cercle des Vins de Bordeaux<\/strong> is innovating this year by facilitating the participation of its 120 producers, representing both banks of Bordeaux and the Entre\u2011Deux\u2011Mers.<\/p>

A partnership was established three years ago with the Enosens laboratory<\/strong> to offer its clients the opportunity to present their wines in the Canadian market. Enosens works with around 2,000 clients in Gironde, Dordogne, and Charentes. Its grouping strategy helps reduce shipping costs by about 20%. The \u201cTrump\u201d taxes on exports have disrupted the distribution of wines within the SAQ in Canada, thereby opening new opportunities for Bordeaux wines. In addition, this competition offers complementary opportunities, such as showcasing medal\u2011winning wines to the press and agents at the post\u2011competition tasting, or providing access to lists of commercial agents in Qu\u00e9bec. <\/p>

In the same spirit, EVV \u2013 Ensemble de la Vigne au Vin<\/strong> is participating this year for the second time. This company brings together vineyard technicians, consulting oenologists, and packaging specialists who work together to support nearly 3,000 winegrowers in a comprehensive strategy. EVV helps its 350 consulting clients to develop the marketing of their wines and to create cuv\u00e9es tailored to the expectations of each market (US, Canada, etc.). <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A Competition with Strong Strategic Partnerships<\/strong><\/p>

During the 2024 edition, SMV played a major role in enhancing the visibility of producers in the Qu\u00e9bec market through several initiatives, including the creation of the SAQ Top 30<\/strong> \u2014 a selection of the best SMV award\u2011winning cuv\u00e9es already available in Qu\u00e9bec \u2014 as well as the February 2025 cross\u2011promotion on the transactional site SAQ.com, where ten SMV award\u2011winning cuv\u00e9es were showcased for one week.

The<\/strong> SAQ Inspire<\/strong> contest<\/strong> is also returning, offering a unique opportunity for three consumers from the \u201cGrand Connaisseur\u201d profile to be part of the jury for the 2025 edition of the competition.<\/p>

Building on the success of recent years, the post\u2011competition tasting of SMV 2025 medal\u2011winning wines will take place on October 22 in Montr\u00e9al, with more than 150 industry guests discovering the award\u2011winning wines of the 32nd edition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A springboard to the Canadian market<\/strong>
SMV has direct links with importers, agencies, and major Canadian monopolies<\/strong>, notably through A3 and RASPIPAV<\/strong>, which together represent more than 150 of the most influential agencies in the market. The wines are evaluated by experts and enjoy an ideal showcase to attract the Canadian market and beyond. <\/p>

Practical Information<\/strong>
Registration period: Closes on September 1, 2025
Deadline for receiving samples: September 15, 2025
Competition dates: October 8 to 11, 2025
\u201cTop 50\u201d announcement: October 15, 2025
2025 Winners list: October 17, 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRegister to the 2025 Edition<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Adaptation of the article published in \u00c9chos de Bordeaux The registration campaign for the 2025 edition of the Canadian competition S\u00e9lections Mondiales des Vins is underway. For Bordeaux producers present in the Qu\u00e9bec and Ontario markets, this is an opportunity to seize in order to boost their sales in these markets. While the United States […]<\/p>\n","protected":false},"author":6458,"featured_media":3752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nSMV 2025: The Bordeaux Region in the Spotlight - S\u00e9lections Mondiales des Vins<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectionsmondiales.ca\/en\/blog\/smv-2025-the-bordeaux-region-in-the-spotlight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMV 2025: The Bordeaux Region in the Spotlight - S\u00e9lections Mondiales des Vins\" \/>\n<meta property=\"og:description\" content=\"Adaptation of the article published in \u00c9chos de Bordeaux The registration campaign for the 2025 edition of the Canadian competition S\u00e9lections Mondiales des Vins is underway. 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